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We Interviewed the CEO of IQOS, the King of Heated Tobacco Products! He Welcomes the Presence of Competitors Like JT... What Are the Reasons for Continuing to Invest Aggressively in Japan Despite the Headwinds of the October Tax Increase?
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--In the Japanese heated tobacco market, "IQOS" holds a dominant position and leads the market. However, JT, a Japanese company, has made a large investment in "Ploom" and is rapidly catching up. To put it simply, this will continue to be a "continuous..."
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