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"We Haven't Hit Rock Bottom yet": Tariffs and Falling Alcohol Consumption Push French Cognac Into an Existential Crisis
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Bloomberg Angelina Rascouet The vineyards of Cognac, which stretch across the rolling hills of southwestern France, often look desolate come January. Once the grapes are harvested and the juice fermented and distilled to make the liqueur that gives the region its name, the area goes into a kind of hibernation. But this January, the region is abuzz with activity, the product of the first coordinated grubbing-up of vines since the late 1990s, an e…
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