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WaterFurnace Unveils Corporate Rebranding Initiative That Honors The Past And Embraces Future Growth
WaterFurnace modernizes its logo to unify brand identity and highlight growth in residential and commercial geothermal markets, reflecting decades of innovation.
- On Dec. 11, 2025, WaterFurnace International, Inc. introduced a refreshed corporate identity and updated logo from Fort Wayne, Ind., presenting a modernized version of its long-standing mark.
- WaterFurnace, founded in 1983, has expanded beyond its residential roots into commercial and institutional markets, prompting the company to unify its brand identity.
- Announcing the change via a corporate press release, WaterFurnace listed Eric Pulley, Marketing Operations Manager, as editorial contact and provided inquiry channels.
- Leadership said the refresh preserves heritage while reflecting evolution and innovation, and the update unifies the brand with its growing residential and commercial markets.
- Aligning with its sustainability mission, WaterFurnace said the update complements its mission and directs readers to LinkedIn and www.waterfurnace.com for ongoing updates.
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WaterFurnace Unveils Corporate Rebranding Initiative That Honors The Past And Embraces Future Growth
FORT WAYNE, Ind., Dec. 11, 2025 /PRNewswire/ -- WaterFurnace International, Inc., a leading manufacturer of geothermal and HVAC systems, has introduced a refreshed corporate identity designed to unify its brand and reflect the company's evolution.
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Total News Sources36
Leaning Left1Leaning Right4Center10Last UpdatedBias Distribution66% Center
Bias Distribution
- 66% of the sources are Center
66% Center
C 66%
R 27%
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