Watchdog unveils guidelines on deceptive 'dark patterns' on online platforms
The updated guidance adds examples of violations and says operators must follow consumer protection law even though the rules are not legally binding.
6 Articles
6 Articles
The Korea Times
연합뉴스-Yonhap News AgencyWatchdog unveils guidelines on deceptive 'dark patterns' on online platforms
Korea's fair trade watchdog on Tuesday released guidelines for online platforms to avoid "dark patterns," or deceptive practices designed to make i...
The Fair Trade Commission announced on the 6th that it has prepared relevant guidelines to prevent dark patterns by e-commerce companies. Dark patterns refer to practices that hinder consumers' decision-making, such as complicating the membership withdrawal process unlike the sign-up process. The newly released guidelines cover 13 types of dark pattern behaviors, outlining ▲concepts and patterns of consumer harm ▲key compliance requirements ▲det…
The Fair Trade Commission (FTC) has recommended that online shopping malls place membership withdrawal buttons in easily accessible locations, such as the main login screen. Practices that mislead consumers into believing prices are low by disclosing essential costs, such as shipping fees, late are also subject to regulation. On the 6th, the FTC distributed the "Guidelines for Online Interface Operations to Prevent Dark Patterns," which contain …
[Digital Daily Reporter Hwang Jin-hyun] The Fair Trade Commission (FTC) has established guidelines regarding so-called "dark patterns," which refer to acts on online interfaces that hinder rational choice by inducing consumer confusion or carelessness. The FTC announced on the 6th that it has prepared and distributed the "Guidelines for Online Interface Operations to Prevent Dark Patterns." The current Electronic Commerce Act prohibits acts of…
Integrated A. to fundamentally block so-called 'dark patterns' (deceptive marketing tactics) that induce consumer confusion or mistakes in online shopping malls or mobile applications to obtain unfair profits.
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