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Walgreens Advertising Group expands AI-powered retail media ecosystem with Rokt
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Walgreens Advertising Group expands AI-powered retail media ecosystem with Rokt
DEERFIELD, IL – Walgreens Advertising Group has expanded its retail media ecosystem with Rokt, the e-commerce technology company using machine learning and AI to make transactions more relevant to each shopper. The agreement enables non-endemic brands to reach millions of loyal Walgreens consumers on Walgreens.com’s order confirmation page. “At Walgreens Advertising Group, we are committed to connecting brands with one of the most loyal and enga…
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