Wale and Nike Unveil GT Future “Ice” Campaign Honoring DMV Hoops

Wale and Nike Unveil GT Future “Ice” Campaign Honoring DMV Hoops

Wale and Nike launch the GT Future “Ice” campaign honoring DMV basketball culture with a new ad, exclusive Foot Locker release, and community events.

Wale and Nike Release GT Future Ice Sneaker

©NIKE/WALE Grammy-nominated rapper Wale and Nike revealed a new campaign tied to the Ice colorway of the Nike GT Future. This is the third collaboration between the hip-hop musician and iconic brand. The project centers on basketball culture in the DMV, with Washington, D.C. serving as the creative focus. The commercial features Wale alongside actor Gbenga Akinnagbe and Ant Brown, a leading point guard from Archbishop Carroll High School in Wash…