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Von Dutch expands European presence with new collections and partnerships
The brand is adding footwear, handbags and e-commerce while using music and nightlife activations to reach new consumers across Europe.
Von Dutch is expanding its European presence by introducing new collections and categories through a network of licensing partners. WSG Brands CEO Jack Cheika stated the brand is "excited about what's next" regarding upcoming collaborations.
Long-Standing partner Textiss manages nearly 15 stores across Continental Europe, while partners including DNAM and Goldfinch drive growth in accessories and footwear with local market expertise.
Through its cultural platform Von Dutch Loves, the brand connects fashion and music via London Fashion Week and collaborations with DJ Vintage Culture. A street party with Louis Bekk attracted more than 2,500 people.
DNAM is scaling its partnership to include European e-commerce, yoga, and activewear, as well as children's apparel and accessories. This strategic expansion opens new retail opportunities across the region.
Rooted in American Kustom Kulture from Los Angeles, Von Dutch continues to evolve its global lifestyle identity. With a calendar of cultural activations, the brand aims to solidify its influence on contemporary youth culture and fashion.