Volkswagen now thinks it has too many models
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2 Articles
Volkswagen now thinks it has too many models
Is it economically smart to bring many models to market to meet every consumer's demand and preference, or is it better with a more streamlined portfolio. It's the age-old question, one that Volkswagen have been thinking a lot about, obviously. According to comments from CFO Arno Antlitz, the company plans to reduce complexity in both its product portfolio and technology platforms. While specific models haven't been named, the move suggests tha…
Is it a good idea from the economic point of view to launch many models to the market to meet the demands and preferences of all consumers, or is it better to have a smaller range? It is the eternal question, one that Volkswagen has been thinking about, obviously. According to the financial director, Arno Antlitz, the company plans to reduce the complexity of both its product range and its technological platforms. Although no specific models hav…
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