Vodafone Swaps Product Demo for Moshpit in Samsung Launch

Vodafone swaps product demo for moshpit in Samsung launch

Vodafone has launched a new experiential platform designed to turn smartphone releases into cultural moments, kicking off with an underground live performance by Genesis Owusu in Sydney. Named ‘First Night Only’, the initiative marks Vodafone’s first campaign with Howatson+Company and positions new device launches around exclusive live events built for content capture, music and product immersion. The first event centred on the launch of the Sam…

Vodafone Gets New Phone Users Into The Mosh With ‘First Night Only’ Via Howatson+Co

Getting to party with Genesis Owusu must be pretty cool. It might even be worth the ignominy of owning a Samsung phone.