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Rwanda Signs Deal with NFL and NBA Teams

Rwanda on Monday announced a long-term sponsorship deal with the Los Angeles Rams and LA Clippers, becoming the first African nation to partner with both the NFL and NBA for tourism branding. Visit Rwanda, the tourism brand of the Rwanda Development Board, will appear as the exclusive jersey patch sponsor of the LA Clippers, while the Los Angeles Rams' home field will also carry its branding. "This engagement enables us to export Rwanda's unriva…

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"Visit Rwanda" ("Visit Rwanda"), the brand of the Council for the Development of Rwanda, will now appear on the jerseys of the American basketball teams of the Los Angeles Clippers, and on the stadium of the American football team of the Los Angeles Rams. A first for an African country.

The Rwanda Development Board (RDB) has announced that it has signed a partnership with the LA Clippers and the LA Rams to promote Rwanda through Visit Rwanda. The Los Angeles Clippers play in the National Basketball Association (NBA) and the Los Angeles Rams play in the National Football League (NFL). The words Visit Rwanda have been displayed in stadiums across the United States, marking the first time an African country has promoted the world’…

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KT PRESS broke the news in on Monday, September 29, 2025.
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