Virgin Media customers warned after new £4 a month hike decision
Virgin Media raises annual mid-contract price hikes to £4 and adds Netflix Standard with Ads to bundles, with broadband prices increasing from April 2026 amid inflation and regulatory changes.
- Virgin Media announced a £4 monthly price increase for new and re-contracting customers starting April 2026 in the UK.
- This hike follows BT's recent £4 annual price rise and comes amid inflation rising above initial forecasts to 3.8% in August 2025.
- The new pricing affects latest packages that include Netflix and Sky Sports in HD, with Virgin Media emphasizing added value despite the increase.
- A Virgin Media spokesperson described the rise as a “13p a day” increase offset by a £5 million daily network investment, while Ofcom investigates the company over complaint handling.
- Customers are encouraged to consider alternatives before renewal, as some regional providers promise no mid-contract hikes, and a referral reward offer ends on October 9, 2025.
7 Articles
7 Articles

Virgin Media customers warned after new £4 a month hike decision
The broadband and TV provider recently finished bottom of a Which? survey for customer satisfaction
Virgin Media Overhauls Plans With Price Rises And Netflix
Virgin Media has announced a major overhaul of its pricing and bundles – bringing both welcome additions and unwelcome cost increases for customers. The company has bumped annual price rises from £3.50 to £4 per month, while simultaneously adding Netflix to more packages and finally upgrading Sky channels to HD at no extra cost. The changes, which affect new and re-contracting customers from today, paint a complicated picture. While some headlin…
Virgin Media UK Increases Mid-Contract Price Hikes to £4 and Refreshes Bundles
Mixed news for customers of Virgin Media’s broadband and pay TV services today. The provider has decided to follow BT’s (inc. Plusnet and EE) recent move (here) by increasing their existing mid-contract pricing policy to adopt an annual rise of £4 (monthly) each April (up from £3.50). But Netflix is now included in more of their broadband and TV bundles. Just for some context. At the start of 2025 Ofcom began requiring telecoms providers to adop…
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