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Virgin Media customers warned after new £4 a month hike decision

Virgin Media raises annual mid-contract price hikes to £4 and adds Netflix Standard with Ads to bundles, with broadband prices increasing from April 2026 amid inflation and regulatory changes.

  • Virgin Media announced a £4 monthly price increase for new and re-contracting customers starting April 2026 in the UK.
  • This hike follows BT's recent £4 annual price rise and comes amid inflation rising above initial forecasts to 3.8% in August 2025.
  • The new pricing affects latest packages that include Netflix and Sky Sports in HD, with Virgin Media emphasizing added value despite the increase.
  • A Virgin Media spokesperson described the rise as a “13p a day” increase offset by a £5 million daily network investment, while Ofcom investigates the company over complaint handling.
  • Customers are encouraged to consider alternatives before renewal, as some regional providers promise no mid-contract hikes, and a referral reward offer ends on October 9, 2025.
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Virgin Media customers warned after new £4 a month hike decision

The broadband and TV provider recently finished bottom of a Which? survey for customer satisfaction

·Liverpool, United Kingdom
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ispreview.co.uk broke the news in on Wednesday, October 1, 2025.
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