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Vips Reopens Restaurants After Years without Openings and Launches Initiatives to Strengthen the Brand

Summary by El Economista
After four years without the opening of new restaurants, Vips has gradually resumed its growth in 2025 with two new establishments and has focused its strategy on increasing customer traffic with the renewal of its menu.The new units in Lerma, State of Mexico; and Playa del Carmen, Quintana Roo; opened their doors in April and September last, respectively.You may be interestedCompresasAlsea plans to sell Burger King in Chile, Argentina and Mexic…
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After four years without the opening of new restaurants, Vips has gradually resumed its growth in 2025 with two new establishments and has focused its strategy on increasing customer traffic with the renewal of its menu.The new units in Lerma, State of Mexico; and Playa del Carmen, Quintana Roo; opened their doors in April and September last, respectively.You may be interestedCompresasAlsea plans to sell Burger King in Chile, Argentina and Mexic…

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El Economista broke the news in on Thursday, October 2, 2025.
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