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Police Scotland Urges Men to Be Positive Role Models Amid Rise in Rape Cases
The six-week push targets men 18 to 35 and uses partners across sport, transport and communities to challenge harmful online attitudes.
- On Monday, Police Scotland launched its 'That Guy' campaign, calling on men aged 18 to 35 to act as positive role models and counter toxic 'manosphere' influencers spreading harmful attitudes online.
- Police Scotland officials termed violence against women and girls a 'national emergency,' citing new figures showing 200 daily reports of such crimes and an 11% increase in recorded rape cases.
- Assistant Chief Constable Tim Mairs noted that 'manosphere influencers and social media algorithms can repeatedly expose boys to harmful attitudes,' prompting the campaign's focus on positive male role modeling.
- Supporting the initiative, the Scottish Professional Football League and Tennis Scotland joined as campaign partners; Neil Doncaster, SPFL Group Chief Executive, stated the campaign is 'an important reminder' of shared responsibility.
- The campaign will expand next year to target younger audiences aged 11 to 14, building on the current six-week initiative to promote respect and healthy relationships among Scotland's youth.
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'Violence against women and girls in Scotland is a national emergency'
Police Scotland’s latest That Guy campaign starts today, Monday September 28, with a call for everyday role models to recognise the positive influence that men can have on each other and boys.
·Glasgow, United Kingdom
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Total News Sources11
Leaning Left3Leaning Right0Center3Last UpdatedBias Distribution50% Left, 50% Center
Bias Distribution
- 50% of the sources lean Left, 50% of the sources are Center
50% Center
L 50%
C 50%
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