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"Vino Veritas" : Bordeaux Primeurs, the Eternal Return

Summary by Terre De Vins
The new TV7 TV TV show Vino Veritas puts the spotlight on the Primeurs campaign in Bordeaux. In a tense economic context, how will the marketing of the 2025 vintage take place? Three guests decipher the stakes. While the Bordeaux Early Years campaign, marked by the marketing of the 2025 vintage, is taking place, the girondine sector holds its breath. In a tense economic context, this campaign must be a success and allow Bordeaux to regain its sm…
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2 Articles

Liv-ex Podcasts Terre De Vins x Liv-ex: “Vino Veritas”: Bordeaux En Primeur, the eternal return. Romain Grudzinski, Head of European Markets, recently appeared on TV7's Terre de Vins program, joining the conversation about Bordeaux En Primeur 2026. Market Intelligence Romain Grudzinski, Head of European Markets, recently appeared on TV7's Terre de Vins program, joining the conversation about Bordeaux En Primeur 2026. Discussing the constantly ev…

The new TV7 TV TV show Vino Veritas puts the spotlight on the Primeurs campaign in Bordeaux. In a tense economic context, how will the marketing of the 2025 vintage take place? Three guests decipher the stakes. While the Bordeaux Early Years campaign, marked by the marketing of the 2025 vintage, is taking place, the girondine sector holds its breath. In a tense economic context, this campaign must be a success and allow Bordeaux to regain its sm…

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Terre de Vins broke the news on Wednesday, May 6, 2026.
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