Delhi HC Reserves Order on Jurisdictional Maintainability of Vimal Elaichi Maker’s Plea over Notices to Shah Rukh, Ajay Devgn, Tiger Shroff
- The makers of Vimal Elaichi, PB Agro, filed a petition in the Delhi High Court challenging show-cause notices issued by the Maharashtra FDA to actors Shah Rukh Khan, Ajay Devgn, and Tiger Shroff for allegedly surrogately promoting banned Vimal Pan Masala through Elaichi ads.
- The Maharashtra FDA directed the actors to stop endorsing Vimal Elaichi ads and remove promotional content from their platforms, alleging the ads indirectly promote Vimal Pan Masala, which is banned in Maharashtra due to its tobacco content.
- PB Agro claimed the notices targeted the actors and lacked jurisdiction over the company, denying surrogate advertising allegations and stating that Vimal Pan Masala had not been sold in Maharashtra since 2001 and is banned nationwide since 2013.
- The Delhi High Court reserved its verdict on whether it has jurisdiction to hear the case, while the Union government argued the matter should be heard in the Bombay High Court as the Maharashtra FDA issued the notices.
16 Articles
16 Articles
Vimal Elaichi ad row: Delhi High Court reserves order on notices to Shah Rukh Khan, Ajay Devgn
The court has reserved its order on a plea by Vimal Elaichi’s master licensee challenging Maharashtra FDA notices to the three actors, who were accused of surrogate advertising for pan masala.
Delhi HC reserves order on jurisdictional maintainability of Vimal Elaichi maker’s plea over notices to Shah Rukh, Ajay Devgn, Tiger Shroff
Justice Swarana Kanta Sharma reserved orders after hearing arguments from the company, the Central Government and the Central Consumer Protection Authority (CCPA) on the preliminary question of jurisdiction.
Vimal Elaichi moves HC over notice to SRK, Ajay Devgn, Tiger
New Delhi: The makers of Vimal Elaichi, PB Agro, have moved the Delhi High Court to seek directions to remove show-cause notices sent by the Maharashtra Food and Drugs Administration (FDA) to their brand ambassadors, Shah Rukh Khan, Tiger Shroff, and Ajay Devgn. Justice Swarana Kanta Sharma concluded the court session after hearing from both … Get the latest updates in Hyderabad City News, Technology, Entertainment, Sports, Politics and Top Stor…
Maharashtra FDA Notice: The makers of Vimal Elaichi have moved the Delhi High Court challenging the Maharashtra FDA notices issued to Shah Rukh Khan, Ajay Devgn, and Tiger Shroff. The court reserved its decision on jurisdiction.
Coverage Details
Bias Distribution
- 60% of the sources lean Left
Factuality
To view factuality data please Upgrade to Premium













