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Delhi HC Reserves Order on Jurisdictional Maintainability of Vimal Elaichi Maker’s Plea over Notices to Shah Rukh, Ajay Devgn, Tiger Shroff

  • The makers of Vimal Elaichi, PB Agro, filed a petition in the Delhi High Court challenging show-cause notices issued by the Maharashtra FDA to actors Shah Rukh Khan, Ajay Devgn, and Tiger Shroff for allegedly surrogately promoting banned Vimal Pan Masala through Elaichi ads.
  • The Maharashtra FDA directed the actors to stop endorsing Vimal Elaichi ads and remove promotional content from their platforms, alleging the ads indirectly promote Vimal Pan Masala, which is banned in Maharashtra due to its tobacco content.
  • PB Agro claimed the notices targeted the actors and lacked jurisdiction over the company, denying surrogate advertising allegations and stating that Vimal Pan Masala had not been sold in Maharashtra since 2001 and is banned nationwide since 2013.
  • The Delhi High Court reserved its verdict on whether it has jurisdiction to hear the case, while the Union government argued the matter should be heard in the Bombay High Court as the Maharashtra FDA issued the notices.
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Maharashtra FDA Notice: The makers of Vimal Elaichi have moved the Delhi High Court challenging the Maharashtra FDA notices issued to Shah Rukh Khan, Ajay Devgn, and Tiger Shroff. The court reserved its decision on jurisdiction.

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Social News XYZ broke the news on Monday, September 7, 2026.
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