US Edition"We Hope that She Will Be a Little French" : Good News ! Faced with the Enthusiasm Around Her Christmas Pub, Intermarché Promises Her "Unloved" Wolf in Plush
11 Articles
11 Articles
While Intermarché's ad with his "bad-loved" wolf is in the world, a real teddy with his effigy is on its way. Too fair for this Christmas?
Released at the beginning of December, the Intermarket Christmas advertising featuring an unloved wolf has become a global viral phenomenon. Its success is such that the brand now announces the production of a plush...
They were many to demand the plush. Intermarché planned to do so. Thierry Cotillard, president of the group Les Musquetaires, announced in the show "RTL Midi" broadcast Friday, December 12, the production of a plush toy to the wolf's effigy of his Christmas ad."We are working on it and we hope that it will also be a little French because it is really the brand," he explains to the microphone of Amandine Bégot, adding the desire "as soon as possi…
Viewed more than 20 million times in the space of three days, the advertising of Intermarket will be entitled to its own merchandising.
The advertising wolf from Intermarché has conquered the hearts of Internet users. Faced with growing demand, a plush with its effigy is in preparation. However, its marketing could wait until 2026.
Video - A Christmas spot, directed by the tricolor animation studio Illogic Studios for Intermarket, crosses borders on social networks and accumulates several tens of millions of views.
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