Verizon Kicks Off World Cup Campaign with David Beckham - Brand Innovators

Verizon and Walmart in Soccer Marketing Pushes, and Six More Brand Initiatives

Verizon partners with David Beckham and other soccer stars for the 2026 Men's World Cup, Walmart, officlal partner of Spain's La Liga in North America. Hyundai...and five more brands targeting the U.S. consumer right now.

Verizon kicks off World Cup campaign with David Beckham - Brand Innovators

Verizon is the official telecommunication services sponsor for FIFA World Cup 26 and is using this position to tap into some iconic soccer star power.  David Beckham, Tim Howard, Alyssa and Gisele Thompson, Hirving “Chucky” Lozano,  Sergio “Kun” Agüero will star in the brand’s FIFA campaign “Verizon Ultimate Access to the FIFA World Cup 26.” The talent will star in ads, collab on merch, as well as be present at the brand’s activations leading up…