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Valentine's Day 2026: Economic impact and spending trends
Valentine's Day 2026 spending reflects shifts to digital channels and experiences with jewelry sales hitting $6.5 billion, signaling consumer confidence amid economic uncertainties.
- As Feb. 14 approaches, market participants watch Valentine's Day spending for signals about broader consumer health and economic trajectories in U.S. and global markets.
- Because purchases are discretionary, analysts view Valentine's results as key since February retail period is typically slow, revealing consumers' willingness to prioritise nonessential spending.
- Measured against 2025 benchmarks, data show U.S. Valentine's spending hit $27.5 billion, average spending was $188.81, and e-commerce rose 40%, reshaping digital market dynamics.
- Restaurants and hotels gain as 35% of celebrants plan evenings out, while chocolatiers and confectionery manufacturers earned $2.1 billion in U.S. chocolate sales in 2025.
- Into 2026, spending trends show a 104% rise in interest for experience providers, while jewelry retailers’ $6.5 billion sales will signal luxury demand.
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15 Articles
15 Articles
The Billings Gazette+14 Reposted by 14 other sources
Valentine's Day 2026: Economic impact and spending trends
Plus500 reports Valentine's Day spending reached $27.5 billion in 2025, reflecting consumer resilience despite inflation, with a shift towards experiential gifts and online shopping.
·Billings, United States
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Total News Sources15
Leaning Left1Leaning Right0Center11Last UpdatedBias Distribution92% Center
Bias Distribution
- 92% of the sources are Center
92% Center
C 92%
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