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U.S. Tourism Groups Court Canadians as Travel Boycott Continues
Tourism marketers are offering discounts and trade events as Statistics Canada reports Canadians made 25% fewer return border crossings in 2025.
- U.S. tourism organizations are actively courting Canadian visitors through expanded marketing efforts. Brand USA is bringing its Travel Week trade event to Canada for the first time in October, while New York state launched a "NY Loves Canada" promotion this summer.
- Triggered by President Donald Trump's rhetoric about making Canada the 51st state and subsequent trade policies, Canadian travel to the United States plunged sharply. Statistics Canada reported that Canadian residents made 25% fewer return border crossings in 2025 than the prior year.
- Regional data underscores the impact across destinations. Visit California estimates Canadian visitation fell 20%, while Visit Florida saw a 7% decline in 2025. Some Las Vegas hotels are treating the Canadian dollar as equivalent to the U.S. dollar to offer additional value.
- Despite tentative improvements during the 2026 World Cup when border crossings picked up slightly, hospitality consultant Deborah Friedland at Eisner Advisory Group warned the broader trend remains negative. "It's one step forward and two steps back," she said.
- Long-Term recovery likely hinges on future political changes and relationship repair. Vancouver marketing executive Loewen, whose family chose Mexico instead this year, said recovery depends on "who is elected next" and their willingness to foster ties with Canada.
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18 Articles
18 Articles
US Tourism Groups Want to Win Canadian Visitors Back. A Testy Trade war ...
·Boca Raton, United States
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Associated Press News+15 Reposted by 15 other sources
US tourism groups want to win Canadian visitors back. A testy trade war isn't helping
An acrimonious trade war between the United States and Canada is threatening to reinforce the resolve of Canadians who stopped visiting the U.S. last year.
·New York, United States
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Total News Sources18
Leaning Left7Leaning Right2Center8Last UpdatedBias Distribution47% Center
Bias Distribution
- 47% of the sources are Center
47% Center
L 41%
C 47%
12%
Factuality
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