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US Stocks: Birkenstock Shares Jump 18% as Strong Demand Prompts Revenue Forecast Hike

  • On Aug 13, Birkenstock raised its full-year sales growth forecast to 15% and beat third-quarter revenue estimates, banking on resilient demand for premium sandals from affluent shoppers, sending shares up about 12% premarket.
  • Expanding Direct-to-consumer business and retail footprint drove growth across regions as affluent shoppers continued purchasing premium sandals despite broader discretionary spending pullback. This strategy mirrors industry-wide push to sell directly for higher margins.
  • CEO Oliver Reichert noted Asia-Pacific sales jumped 18% during the quarter, while the Americas grew 11% and EMEA rose 15%. Revenue of $836.5 million topped Street forecasts of $822.8 million.
  • Guggenheim Securities analyst Simeon Siegel said Birkenstock is capitalizing on its "whitespace runway in a measured fashion," suggesting demand outstrips available supply. The company reported third-quarter profit of $127.4 million.
  • Birkenstock maintains its annual profit forecast of $2.21 to $2.38 per share, with full-year revenue projected between $2.67 billion and $2.73 billion. The company remains cautious about uncertainty in the Gulf market due to conflict.
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19 Articles

Lean Left

Sandal manufacturer Birkenstock can increase its sales by 15 percent. The company also buys back shares.

·Berlin, Germany
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Lean Right

The German shoe brand Birkenstock recorded higher sales in the past quarter. The company, best known for its sandals, benefited from the increased popularity of its closed shoes and loafers, according to CEO Oliver Reichert.

·Amsterdam, Netherlands (Kingdom of the)
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WTVB broke the news on Thursday, August 13, 2026.
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