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U.S. House committee backs FTC's probe into AI surveillance pricing
A U.S. House committee is advancing an investigation into surveillance pricing, where consumer data is used to charge different prices for the same product or service.
Major companies like Amazon, Walmart, Lyft, and Target acquire or gather consumer behavior data to use in pricing decisions.
James Comer, Chair of the House Committee on Oversight and Government Reform, requested a briefing from the Federal Trade Commission on its proposed rule to address deceptive pricing practices.
The Federal Trade Commission cannot ban all personalized pricing but can target deceptive or unfair practices related to it, according to the committee's findings.