Urban Outfitters Shifts Its Influencer Strategy From Reach to Participation

Urban Outfitters shifts its influencer strategy from reach to participation

Urban Outfitters is launching a creator program centered around the hyper-personalized engagement that comes with passionate micro-creators and their communities. The move marks a structural shift in the retail brand’s creator strategy, and sees it join a growing group of brands that are gamifying their creator programs — moving away from curated, one-off partnerships toward broad, recurring, points-for-rewards systems that encourage consistent …

Urban Outfitters Invites Community Members to ‘Add to Story’

Urban Outfitters has launched Add to Story, a campaign that encourages input from thousands of the brand’s community members through weekly prompts that are designed to inspire them to share their stories from school, sports and everyday life. This Me@UO community prioritizes emerging voices with strong engagement and fewer than 10,000 followers, using a participatory model that brings members closer through elevated IRL experience, access to Ge…