US EditionNew Rules for Junk Food Ads Kick in with 9pm Watershed
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New rules for junk food kick in with 9pm watershed
From 1 October, new restrictions on advertising ‘less healthy’ food and drink have come into force, banning ads before the 9pm watershed on TV and on-demand platforms. The rules, introduced under the Health and Care Bill, mean junk food, or HFSS (high in fat, salt or sugar) products, can no longer be advertised before 9pm, regardless of programme type or audience profile. The move marks a significant shift from the previous system, which only re…
In the UK, the fight against fat, salt and sugar is entering a crucial phase. For junk food, there is no advertising on television or on the Internet before 9 p.m.
Chips, burgers, chocolates and lemonades: since Wednesday, advertising for unhealthy food has only been broadcast on television in the UK after 9 p.m. and no longer on the Internet. Thus, the industry has begun a ban that will come into force at the beginning of next year and help to reduce obesity among children.
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