Unilever Divests Skincare Brand Zwitsal, Sells to Royal Sanders
5 Articles
5 Articles
Unilever has sold personal care brand Zwitsal to Royal Sanders, known for brands such as Het Melkmeisje, Van Gils, and Odorex. The amount paid for it has not been disclosed. The move fits within a series of spin-offs Unilever is currently undertaking. Since 2017, many food brands have gone up for sale, including De Vegetarische Slager, Unox, Conimex, and Becel. Ice cream brands such as Magnum and Ben & Jerry's were also disposed of. Yellow bot…
Unilever is selling personal care brand Zwitsal to Royal Sanders, known for Melkmeisje and Odorex. The food group is divesting Zwitsal because, according to the company, it does not fit its strategy to invest in global brands with a broad international reach. Zwitsal is primarily known in the Netherlands and Belgium, particularly for its baby care products. No financial details have been disclosed.
Unilever is selling personal care brand Zwitsal to Royal Sanders, known for Melkmeisje and Odorex. The food group is divesting Zwitsal because, according to the company, it does not fit its strategy to invest in global brands with a broad international reach.
Coverage Details
Bias Distribution
- 100% of the sources lean Right
Factuality
To view factuality data please Upgrade to Premium







