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UM helped make Adidas a titan in collegiate athletic apparel - The Miami Hurricane
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UM helped make Adidas a titan in collegiate athletic apparel - The Miami Hurricane
UM’s athletic department sealed a 12-year deal with Adidas to provide UM’s athletic programs with apparel in 2015. To this day, it is the longest standing collegiate partnership in Adidas’ history. Adidas has maintained a presence in collegiate athletics since the mid-1990s, but its reach was limited. The company mainly signed footwear sponsorships, backed smaller […] The post UM helped make Adidas a titan in collegiate athletic apparel first a…
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