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Ulta Beauty Is Getting In on Sports With Own Athlete Roster

Summary by WWD

Ulta Beauty has launched a roster of six women athletes including Emma Navarro, Dearica Hamby, Midge Purce and more as it bets on sports in 2026.

Ulta Beauty has launched a roster of six women athletes including Emma Navarro, Dearica Hamby, Midge Purce and more as it bets on sports in 2026.

3 hours ago·United States

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WWD broke the news in United States 3 hours ago on Wednesday, February 4, 2026.

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