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UK Invests Becomes Jersey Patch Partner for Kentucky Football

The one-year deal will promote UK Invests as a financial wellness program while giving Kentucky Athletics a new sponsorship platform, officials said.

  • On Friday, Sept. 4, Kentucky Athletics announced a partnership with UK Invests to feature the program's logo on Wildcat Football jerseys, debuting Saturday against Youngstown State in the 2026 season opener.
  • The NCAA Division I Cabinet began allowing jersey advertisements on August 1, prompting programs nationwide to seek new revenue partnerships aligned with institutional missions and student engagement goals.
  • Since its launch, more than 18,000 students have opened investment accounts through UK Invests, earning nearly $3 million in university-funded rewards, with collective student investments projected to exceed $9 million by the end of September.
  • Integrated multimedia activations by JMI Sports and Campus Marketing will include Kroger Field signage, videoboards, and coaches' endorsements, marking the 22nd new sponsorship partner announced by UK Athletics this year.
  • President Eli Capilouto stated the program provides tools for students to prepare for their careers and sustainable financial futures, positioning the jersey patch as a platform to advance the state through student investment.
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UK Invests becomes jersey patch partner for Kentucky Football

UK Athletics is partnering with UK Invests to make the program the official jersey patch partner of Kentucky Football, according to a release from UK Athletics.

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Lex18 NBC broke the news on Friday, September 4, 2026.
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