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UK Athletics announces 12-year partnership with Fanatics
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UK Athletics announces 12-year partnership with Fanatics
UK Athletics announced a 12-year partnership with Fanatics on Friday morning, a first-of-its-kind model designed to generate revenue for UK athletes. Fanatics, founded in 2011, is a digital sports platform that has seized the sports industry over the years, selling pro and collegiate merchandise, trading cards, memorabilia, collectibles and more. They also opening a sportsbook in 2023. With the inked partnership, Fanatics will work with select K…
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