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UGA Extend Partnership With $43B American Giant Helping Kirby Smart Recruit Beyond SEC

In the current NIL-driven landscape, most programs focus on collectives. The Georgia Bulldogs, however, have a secret weapon that’s been part of their success for four decades. It’s a relationship Kirby Smart is now leveraging to its full potential. Georgia announced a field logo partnership with Delta Airlines in October, and on Monday, the two sides made it official again by extending their partnership. That Delta logo on Dooley Field is a big…

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Essentially Sports broke the news in on Monday, February 2, 2026.
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