UCSB Report: County’s Creative Economy Generates $3.82 Billion

UCSB Report: County’s Creative Economy Generates $3.82 Billion

A new report highlights the significant economic impact of the region’s creative economy, generating $3.82 billion in activity and supporting thousands of local jobs. Conducted by the UCSB Economic Forecast Project, the study examines strong growth across creative industries and their role in sustaining local employment and generating tax revenue across Santa Barbara County. The report was presented to the County Board of Supervisors on March 3.…