Ubisoft's Calling Its Next Push Into Gen-AI Game Development Motherbrain, According to New Trademarks From the Assassin's Creed Maker
Game File says the term covers software for creating games, research and AI as a service, as Ubisoft expands its generative AI work.
- Ubisoft recently filed trademarks for 'Motherbrain,' an internal generative AI initiative named after the rogue supercomputer from Nintendo's Metroid series. The publisher has kept the term private while using it to categorize various AI development projects.
- Late last year, Ubisoft CEO Yves Guillemot called generative AI a "revolution," accelerating investment into projects like Teammates. The company previously introduced Ghostwriter and Neo NPC to assist developers with dialogue and character creation.
- Filings describe Motherbrain as "downloadable computer software using artificial intelligence for creating video games and interactive content." Another covers Artificial intelligence as a service for analyzing data and interacting with humans.
- This initiative follows major company restructuring earlier this year, when Ubisoft closed two studios, canned six projects, and cut around 380 jobs. The strategic shifts occurred amid the publisher's enthusiastic push into generative AI.
- Beyond intentional development, GenAI has appeared in Ubisoft's output in less deliberate ways. Anno 117: Pax Romana incorporated AI-generated mistakes into artwork that reached the final game, demonstrating the technology's unpredictable integration.
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Ubisoft's calling its next push into gen-AI game development Motherbrain, according to new trademarks from the Assassin's Creed maker
Ubisoft is internally calling its latest generative-AI initiative 'Motherbrain' - you know, like the evil supercomputer turned gross brain-in-a-jar monster from Nintendo's Metroid series - according to trademarks filed by the Assassin's Creed and Far Cry publisher.
Ubisoft continues to push the gas to the limit for generative AI and internally the next big investment seems to go under the not at all alarming name “Motherbrain”. It is described by Ubisoft as AI software that can be used to create games and interactive content, analyze data and interact with people, among other things. Ubisoft has not, however, officially presented Motherbrain […]
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Ubisoft has submitted three applications for registration for what they call ‘Motherbrain’, intended for different uses mainly related to artificial intelligence and video games. The name seems to refer to the rebel AI of Nintendo’s ‘Metroid’ series, which tries to transform Metroids into weapons. But before we go so far, the requests allow us to anticipate the vast terrain Ubisoft contemplates for this initiative, although the company has not y…
You know, Ubisoft premiered on Nintendo Switch 2 Assassin’s Creed Shadows after releasing Star Wars Outlaws. Following the latest changes in the developers of the saga, as well as the latest news from Hexe, Black Flag Resynced and more, we now have news about the company. And it looks like Ubisoft would be using the name Motherbrain to refer internally to its [...]
Random: "Motherbrain" Returns As Ubisoft's GenAI Gaming Initiative
Watch out, Samus!If you thought it was game over for Mother Brain, you might want to keep reading because Ubisoft is reportedly resurrecting the AI antagonist, just not in the way you might have expected.As reported by Stephen Totilo of Game File, "Motherbrain" is actually a trademark and term Ubisoft is now using to refer to its AI projects.Read the full article on nintendolife.com
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