Tylenol faces a new crisis — and echoes of 1982 loom large

Tylenol faces a new crisis — and echoes of 1982 loom large

The brand’s crisis playbook is being tested again. In 1982, a killer filled Tylenol capsules with potassium cyanide and placed the bottles back on store shelves. Unsuspecting consumers purchased the tainted medicine and at least seven people died, with the killer unknown to this day. Tylenol, then owned by Johnson & Johnson, immediately launched a major PR and advertising effort informing the the public not to take the drug, and stopped its own …