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Amazon Is Training Its AI Using Twitch Videos

Twitch says the default setting will train Amazon’s models on nearly all channel content unless creators switch it off in account security settings.

  • On Wednesday, Twitch quietly began feeding user streams, VODs, and clips into Amazon's AI training pipeline while hiding the opt-out toggle deep within account settings.
  • Twitch automatically enrolled all users by default to improve speech-to-text models and boost Amazon's AI products, a tactic described as a 'dark pattern' that hopes users will not notice.
  • During a recent livestream, chief product officer Mike Minton and head of community Mary Kish addressed the backlash, with Minton admitting the company chose default enrollment because opt-in would result in almost no participation.
  • Even if you opt out, chat messages are collected from other streams unless the channel owner also blocks training, meaning Twitch continues scooping up data for Amazon's models.
  • Creators seeking to protect their content must manually flip security settings themselves after Twitch failed to email users about the change, with head of community Mary Kish dismissing the concern by claiming creators do not frequently check inboxes.
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Windows Central broke the news on Wednesday, August 12, 2026.
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