U.S. Joint Industry Committee Re-Certifies Comscore, iSpot and VideoAmp for 2026-2028 Term, Publishes New Report to Increase Currency Transparency
The JIC said the three providers passed its most comprehensive evaluation, while Nielsen still controls about 80% to 90% of transacted volume, one estimate said.
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6 Articles
US Joint Industry Committee recertifies Comscore, iSpot, VideoAmp
The U.S. Joint Industry Committee (JIC) has announced that Comscore, iSpot and VideoAmp have each been re-certified as national currencies for the 2026-2028 term, following the completion of the JIC’s most comprehensive currency evaluation to date. All three providers met the JIC’s baseline threshold for transactability across Total Households, Advanced Audiences and Personified Demographics. The […]
U.S. Joint Industry Committee Re-Certifies Comscore, iSpot and VideoAmp for 2026-2028 Term, Publishes New Report to Increase Currency Transparency
/PRNewswire/ -- The U.S. Joint Industry Committee (JIC) today announced that Comscore, iSpot and VideoAmp have each been re-certified as national currencies...
JIC Re-Certifies Comscore, iSpot and VideoAmp
The JIC said each of the three providers met the JIC's baseline threshold for transactability across Total Households, Advanced Audiences and Personified Demographics. The evaluation was conducted by data, analytics and research leaders representing media agencies, national TV publishers and independent consultants.
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