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Trump’s new ‘Coalie’ mascot and myth of ‘clean, beautiful coal’ have a long history in advertising
The mascot revives coal marketing tactics as studies link mining and burning the fuel to black lung, asthma and lung cancer.
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3 Articles
The Conversation+2 Reposted by 2 other sources
Trump’s new ‘Coalie’ mascot and myth of ‘clean, beautiful coal’ have a long history in advertising
If you follow the Trump administration’s social media posts, you might spot its new mascot: a cartoon lump of coal with big eyes and babylike features. “Coalie” sparked a backlash almost as soon as Interior Secretary Doug Burgum debuted it for the Office of Surface Mining and Reclamation Enforcement in early 2026. Coalie’s design draws on a type of Japanese anime called Kawaii, a word meaning “cute” or “adorable.” It’s the latest in the White Ho…
Coverage Details
Total News Sources3
Leaning Left1Leaning Right0Center2Last UpdatedBias Distribution67% Center
Bias Distribution
- 67% of the sources are Center
67% Center
L 33%
C 67%
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