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What TrumpRx May Mean For You

The TrumpRx website will offer an average 50% discount on drugs from Pfizer and others as part of a plan to address high U.S. medication costs by 2026.

  • On Tuesday, President Donald Trump announced TrumpRx at the White House with Pfizer CEO Albert Bourla; the White House said it will list Pfizer drugs at 50% discounts, launching in early 2026.
  • Promoting Most Favoured Nation pricing, the administration paired new rules with tariff threats and manufacturing incentives, including an executive order signed in May and a 100% import tariff for companies building U.S. manufacturing plants.
  • Senior officials note TrumpRx will link consumers to manufacturers' direct-to-consumer channels, not handle distribution, but experts warned discounts rely on cash payments and insurance rules.
  • Pfizer agreed to boost U.S. manufacturing in exchange for a three-year tariff exemption, while proposed 100% import tax risks raising costs for Medicare, Medicaid and patients with no insurance.
  • Some firms may offer steep discounts on select drugs while adjusting prices elsewhere, critics note, as experts critical of the plan warn drugmakers could raise prices abroad despite Pfizer's deep discounts.
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regionalmedianews.com broke the news in on Tuesday, September 30, 2025.
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