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Travel Marketing’s Funnel Is Becoming a 64-Day Loop: The Trade Desk’s Kelly Covato – Beet.TV
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Travel Marketing’s Funnel Is Becoming a 64-Day Loop: The Trade Desk’s Kelly Covato – Beet.TV
CANNES, France – Planning a vacation used to involve choosing a destination, buying a ticket and wondering whether the hotel looked anything like the photographs. Now it can take more than two months, span connected TV, audio, mobile devices and artificial intelligence, and generate enough behavioral data to make buying a plane ticket look like a minor component of the operation. Kelly Covato, general manager of business development, travel, at …
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