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Trader Joe’s Viral Halloween Mini Totes Return Sept. 30. Here’s What to Know
The $2.99 bags return in four colors as Trader Joe’s limits sales to a limited time after last year’s viral demand.
On Wednesday, Trader Joe's launched its "Trick-or-Treat Mini Canvas Totes" nationwide at $2.99 each, available in black, green, purple, and orange colors for a limited time.
After first going viral in March 2024, the totes developed a cultlike following among fashion-conscious shoppers who personalized them with patches, charms, and paint, becoming a social media sensation.
Each tote measures about 13 inches long, 11 inches tall, and 6 inches deep, constructed from a 65% cotton and 35% polyester blend with pockets on each side.
Content creator Genossteaks advised viewers to "run to their nearest Trader Joe's, literally immediately," as fans lined up before sunrise seeking the limited-time bags.
The bags have sparked significant resale activity on international marketplaces including Coupang, Depop, and Mercari, with U.S. prices sometimes exceeding $1,000, prompting Trader Joe's to file a lawsuit protecting customers from knockoff totes.