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Trade Giants Want to Exempt AI Advertising From EU AI Act Deepfake Labelling
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Eurocommerce, the trade association behind Amazon, H&M and Ikea, wants to exclude AI-generated advertising from the transparency obligations of the EU-AI Act. The argument: An AI-generated living room image for a sofa is not a deep fake. According to Zalando alone, 90 percent of its marketing content is already created by AI, so the exception would have considerable scope. The article Trade giants want to free AI advertising from deep fake label…
·Germany
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