6 Articles
6 Articles
For a long time reserved for Japanese elites, Century has become a brand in its own right, placed above Lexus. Toyota now suggests that it could travel more widely. It remains to be seen what this name, almost unknown outside Japan, will weigh against Rolls-Royce, Bentley or Maybach.
Toyota is planning to take its super luxury brand Century worldwide
New Delhi: Toyota already has Lexus for buyers looking for premium cars. However, the automaker feels there is room for something even more exclusive. The brand is now exploring ways to turn Century into a global luxury marque positioned above Lexus. That is a big shift for a nameplate that has traditionally not been associated with something of this manner. First introduced in 1967, the Century was designed as a chauffeur-driven luxury sedan an…
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