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Tourism Beyond the Applause Meter
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1 Articles
Tourism Beyond the Applause Meter
Tourism is not measured by how many people arrive. It is measured by what remains — in communities, in the economy, and in the environment. That distinction matters, especially in a country that has perfected the art of counting arrivals while quietly losing the plot on outcomes. Sri Lanka today is chasing applause. Arrival figures are rolled out with the enthusiasm of a breaking-news ticker — monthly highs, year-on-year growth, percentage gains…
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