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Tourism Authority Changes Name

Summary by The Pilot Newspaper
Moore County’s official marketing group is changing its name to align with modern trends in the industry. Now known as Visit Pinehurst, Southern Pines, Aberdeen, the agency is dropping Convention and Visitors Bureau moving forward.
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The Pilot NewspaperThe Pilot Newspaper

Tourism Authority Changes Name

Moore County’s official marketing group is changing its name to align with modern trends in the industry. Now known as Visit Pinehurst, Southern Pines, Aberdeen, the agency is dropping Convention and Visitors Bureau moving forward.

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The Pilot Newspaper broke the news in on Monday, February 2, 2026.
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