Toronto bars frustrated by FIFA's 'ridiculous' trademark rules

Toronto bars frustrated by FIFA's 'ridiculous' trademark rules

There are only five weeks left until the World Cup, and Toronto bars are going to have to get creative to get around FIFA’s strict branding rules. The world governing body of soccer doesn’t allow unauthorized businesses to use their logos, slogans, or phrases for commercial gain, and anyone who gets caught could face hefty fines. “For us to have to say things like ‘World Soccer Event’ just to disguise the name World Cup for whatever trademark re…