US EditionTouch Controls Are 50% Cheaper Than Real Buttons, Ferrari CEO Says
6 Articles
6 Articles
Ferrari CEO Reveals the Real Reason Automakers Push Touchscreens - And It’s Not Because Buyers Want Them
Ferrari CEO Benedetto Vigna has finally opened up about why cars are now coming with touch controls rather than physical buttons, despite many drivers actually preferring buttons over screens since they don’t want to take their eyes off the road for matters such as lowering the fan speed. Most modern cars, especially EVs, are embracing screen-based controls like never before. While they seem very appealing and futuristic, practicality is often a…
Did Ferrari Just Escalate One of the Car World’s Hottest Product Debates?
The Prancing Horse brings the issue of physical buttons back into the spotlight with a unique new steering wheel retrofit option. Ferrari While the car industry has been trying to make endless screens and finicky touch inputs the standard for years now, buyers haven’t exactly welcomed these kinds of changes. Quite the opposite. If anything, there’s been a growing call for a return to good, old-fashioned analog controls, because the real, tac…
Ferrari Says Touchscreens Are 50% Cheaper Than Real Buttons
Ferrari’s shift toward touchscreen-heavy interiors is being driven as much by cost considerations as by design trends, according to CEO Benedetto Vigna. The executive said digital touch controls can be roughly 50 percent cheaper to produce than traditional physical buttons. The comments were made in an interview discussing the company’s upcoming electric vehicle strategy, including […] The post Ferrari Says Touchscreens Are 50% Cheaper Than Real…
When we pay hundreds of thousands of euros for an Italian power monster, we logically expect an irreproachable ergonomics. Yet, the mode of the all-digital has pushed the designers to transform their interiors into real smartphones on wheels. Finished the good old reassuring click that confirms the action under the finger, replaced by smooth and capricious surfaces that transform the slightest manipulation into a game of riddle. The grunt of the…
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