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Digger’s ‘Hate the Critic’ PR Campaign Sparks Debate Over Divisive Film Strategy

Warner Bros. is using the film’s 53% Rotten Tomatoes score to frame the release as an underdog and push audiences to decide for themselves.

Summary by The Bulletin Time
Digger’s new PR campaign urging audiences to "hate the critic, not the movie" is drawing scrutiny. Industry experts weigh in on the risks of this strategy for a film not meant to be divisive.

8 Articles

El DiarioEl Diario
Center

The Film Digger Generates Reviews and Opinions in the Current Cinema

Virtually all criticism agrees that Cruise takes the biggest risk of its career

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WXOWWXOW
+3 Reposted by 3 other sources
Center

So, in the Face of so Much Polarization, Should I Watch "Digger" or Not?

What is the public supposed to do in front of “Digger”, the new film starring Tom Cruise, when the comments in favor and against are equally passionate?

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The Bulletin TimeThe Bulletin Time
Center

Digger’s ‘Hate the Critic’ PR Campaign Sparks Debate Over Divisive Film Strategy

Digger’s new PR campaign urging audiences to "hate the critic, not the movie" is drawing scrutiny. Industry experts weigh in on the risks of this strategy for a film not meant to be divisive.

Read Full Article
Toronto SunToronto Sun
Right

Tom Cruise's Digger embraces polarizing reviews: 'F--- those people'

Warner Bros. is embracing the polarizing reviews for Digger with an ad campaign that highlights the critical divide around the movie. More.

·Toronto, Canada
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ΈθνοςΈθνος

Not for Everyone: The Surprise Film with Tom Cruise's Interpretation of Life Is Divisive Like No Other

Be careful… it’s polarizing!

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Toronto Sun broke the news in Toronto, Canada on Thursday, October 1, 2026.
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