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Tim Hortons Thailand launches “Boxcation” via CJ WORX to make every bite a celebration

Tim Hortons Thailand has partnered with CJ WORX to launch “Boxcation,” a playful campaign reminding people that celebrations don’t have to wait for life’s biggest milestones.
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CJ WORX Tim Hortons turned Timbits boxes into folding celebration objects such as medals and trophies in Thailand via agency CJ WORX. The packaging market in Thailand is estimated at USD 16.4 billion in 2026 with annual growth of approximately 4.4%. The food and beverage sector drives about 40% of packaging in Thailand, being one of the main demands of packaging design. A campaign that turns boxes into celebration The Canadian chain Tim Hortons,…

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Campaign Brief Asia broke the news in on Monday, February 2, 2026.
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