Tim Cook’s Apple wasted billions on ‘Apple 2030’ based on now-discredited climate targets

Tim Cook's Apple wasted billions on 'Apple 2030' based on now-discredited climate targets

Apple’s outgoing CEO Tim Cook By SteveJack Apple CEO Tim Cook has long positioned “Apple 2030” as a flagship initiative — the company’s ambitious pledge to achieve carbon neutrality across its entire supply chain and product lifecycle by the end of the decade. This has involved massive investments in renewable energy procurement, supplier mandates for clean power, recycled materials research, and extensive environmental reporting. The effort has…

Tim Cook’s Apple wasted billions on ‘Apple 2030’ based on now-discredited climate targets

Apple's outgoing CEO Tim Cook By SteveJack Apple CEO Tim Cook has long positioned "Apple 2030" as a flagship initiative - the company's ambitious pledge to achieve carbon neutrality across its entire supply chain and product lifecycle by the end of the decade. This has involved massive investments in renewable energy procurement, supplier mandates for clean power, recycled materials research, and extensive environmental reporting. The effort has…