BrewDog Announces Partnership with Underbelly as Official Beer Supplier of Underbelly at the Edinburgh Fringe
The 12-month deal gives BrewDog branded bars, draught pours and canned beers across Underbelly festivals and venues, supported by a social media campaign.
8 Articles
8 Articles
BrewDog agrees 12 month partnership be the official beer supplier of Underbelly at The Edinburgh Fringe
Discover what's happening in retail today, Retail Times publishes international & UK retail news covering products, data, tech, packaging, people, research, comment and much more. Scottish Brewer, BrewDog, by Tilray Brands, Inc. (NASDAQ: TLRY; TSX: TLRY), today announced a 12-month partnership with Underbelly to support key festivals and venues in its portfolio. The deal, which has scope to extend beyond the initial agreement, will see BrewDog t…
BrewDog secures Underbelly beer supply deal
BrewDog has agreed a 12-month partnership with Underbelly to become the official beer supplier across several of the events and venue operator’s sites. The deal, which has scope to extend beyond the initial term, covers Christmas in Trafalgar Square, Skate at Leicester Square, Underbelly Boulevard Soho and Underbelly at the Edinburgh Fringe. Taps at Underbelly Boulevard Soho have been switched to BrewDog beers, including Lost Lager, Wingman, Col…
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