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Tilly's Brings Loren Gray to Irvine Spectrum - Orange County Business Journal
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Tilly's Brings Loren Gray to Irvine Spectrum - Orange County Business Journal
Nate Smith, the newest chief executive of Tilly’s Inc., has plans to reignite growth at the youth apparel retailer through newfound revenue on TikTok, following customer affinity for Tilly-owned brands and the investment into AI-driven tools. TikTok creator and Tilly’s brand ambassador Loren Gray partnered with the company to host an in-person customer experience in December. Later on an earnings call, Smith told analysts that the retailer will …
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