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TikTok Shop still much bigger in the UK than elsewhere in Europe
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The TikTok Shop continues to grow in Europe, but the UK maintains a significant advantage over other markets. According to ECDB data, the country concentrated 65% of the European gross volume of goods (GMV) on the platform in 2025, with 2.63 billion euros. British leadership is also related to the higher maturity [...]
TikTok Shop still much bigger in the UK than elsewhere in Europe
TikTok Shop generates far more sales in the United Kingdom than in other European countries. This year, the platform’s gross merchandise value (GMV) in its pioneering European market is expected to rise to almost 5 billion euros. That is according to ECDB. The German ecommerce data provider has put TikTok…
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